Nintendo ds blue ocean strategy book pdf

The seminal book blue ocean strategy has sold over 3. An introduction to blue ocean strategy mba knowledge base. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to. Impact of blue ocean strategy on organizational performance. Nintendo will be hoping that longterm wii fans will want to.

This article explains the blue ocean strategy, developed by w. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Iwata satoru, december 6, 1959 july 11, 2015 was a japanese businessman, video game programmer and video game designer. Essay on blue ocean strategy a marketing book 1053 words. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. The premise of the book is that companies can succeed by creating.

Single case study, nintendo, which strategy is being confronted with the. Under iwatas direction, nintendo developed the nintendo ds and wii video game consoles, helping the company achieve financial success. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. You think nintendos blue ocean philosophy wouldve happened. Summary of the first four chapters of the international bestseller blue ocean strategy. Nintendo revealed their blue ocean strategy during an e3 press conference during the hype buildup of the wii. Nintendos historynes cube wii wii u nds 3ds n64 game boy.

One success story that does exist is nintendo, who first applied the blue ocean strategy to create the nintendo ds handheld game system, which was the first portable gaming system to offer dualscreen gaming and a touch screen in 2004. Nintendo, however, a distant third actor is raising eyebrows with its recent introduction of the wii. Many authors have presented the launch of the nintendo wii system as the example of the blue ocean strategy. The purpose with this article is to analyze the blue ocean phenomenon in depth. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. The book summarises the thesis that organisations face two key. In total, the handheld console nintendo ds, had a lifetime sales of 180 million in april. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy is a bad book, but it is not your usual bad book. May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy. Jul 28, 2018 blue ocean strategy was coined by professors w.

Basically, the blue ocean strategy indicates a radical or disruptive innovation where companies innovate so that they do not have to compete with products from. This blog article is a overview of some of the key points of the book by w. How to create uncontested market space and make the competition irrelevant, a book by professors w. Blue ocean strategy is a book published in 2005 and written by w. It presents the blue ocean approach, its principles and analytical tools. Do you work for a company that only thinks about ending the competition.

Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategy is a landmark idea founded by w. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Chan kim and renee mauborgne in the indie business book club. Nintendos successful wii game console is an example of a multisided platform business model pattern.

Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Chan kim and renee mauborgne in their bestselling book of the same name. Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. Theyve progressed every year since to 15th in 2005. A business tactic where, instead of competing in a heavily competetive, heavily hostile market red ocean, you can instead, set sail, and cater to a new market, one where you can be the forerunner in.

Chan kim and renee mauborgne in their book blue ocean strategy. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. This book brings the best of those articles together all in one place. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. In 2002, the company adopted the blue ocean strategy.

Lets look at how nintendo differentiated itself from competitors sony and microsoft xbox from the standpoint of blue ocean strategy. Blue ocean strategy is a systematic approach to finding innovative, cost efficient, value adding, productmarket matches. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Blue ocean strategy is a radical approach to strategy captured in a book. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method. It is being published in a recordbreaking 44 languages and is a bestsel w. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.

Blue ocean strategy and sustainability for strategic. Its first two attempts, the nintendo ds and wii, were wildly successful, becoming some of the biggest selling platforms in history. Jan 12, 2017 its all because of nintendo s blue ocean strategy, which first started in earnest when satoru iwata took the reigns as nintendo ceo. Chan kim is the codirector of the insead blue ocean strategy institute and a chair. Seeing a blue ocean is the notion of creating a market where there initially was nonegoing out. Wiis blue ocean strategy nintendos new direction was clear from the outset. In contrast, blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. He was the fourth president and chief executive officer ceo of nintendo. May 30, 2017 to join the free indie business book club, click here. You may or may not agree with the central philosophy, but you will be inspired. Nintendo had been around for many years in the video gaming market and it was difficult to predict its eventual rise to the top most innovative companies as it did in the business weekbcg ranking in 2008. Gamasutra nintendos kaplan discusses blue ocean strategy. The 3ds is nintendos third endeavour for its blue ocean strategy. In this article you will learn how to make your competition irrelevant and have sales and profit.

Made by group d of the minor global trendwatching 2015. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. They represent businesses that may not be around today, or werent around until they came on to the scene. Its all because of nintendos blue ocean strategy, which first started in earnest when satoru iwata took the reigns as nintendo ceo. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by. Some strategic planning models are based on theories that dont quite pan out during gotomarket executions. Innovation, new market space and creating demand are central characteristics. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Exclusive news broadcast directly to you, the player. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. In 2006, nintendo released the wii, which used unique motion controls.

How to create uncontested market space and the make competition irrelevant 2005. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Nintendo in the pursuit of the blue ocean innovation in the cultural. Blue ocean strategy including examples and pdf download. Blue ocean strategy can be found on amazon blue ocean strategy. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean strategy chapter 14 the four action framework chapter two. The strategy canvas provides a highly visual tool to help look at future options. Red ocean or blue ocean strategy the management centre. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. The green ocean innovation model international journal of. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space.

Nintendos blue ocean strategy and the switch youtube. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. View test prep article 4 blue ocean strategy from acc 321 at american intercontinental university, houston. Value innovation strategy competes in an uncontested market space. The blue ocean that disappeared the case of nintendo wii svend hollensen svend hollensen. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press.

This book has also been translated into chinese and russian. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy adopted by nintendo in creating a world class product wii success and downfall of wii. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Pdf blue ocean strategy bos is a management concept which prescribes that organizations, rather than going. The concept of blue ocean is based on the idea that the business universe is made up. Nintendo has reported a 66% slump in profits after it was hit by a poor performance in its biggest market, the us, and has announced plans to launch a successor to the wii. Set sail towards your blue ocean jk beteiligung gmbh. The original bos book from 2005 kim and mauborgne 2005b has. Companies should instead look for new market space and ways to reinvent the industry. Pdf impact of blue ocean strategy on organizational. To join the free indie business book club, click here. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. How to create uncontested market space and make the.

Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Sep 24, 2017 blue ocean strategy requires a different mindset. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. All in all, blue ocean strategy is a book worth reading. The book succeeds in showing how businesses, can outdo their competitors. Buy blue ocean strategy, expanded edition revised ed. Nintendo wii blue ocean strategy free download pdf kupdf. Blue ocean strategy and sustainability for strategic management. Jun 23, 2010 nintendos successful wii game console is an example of a multisided platform business model pattern. Essay on blue ocean strategy a marketing book 1053.

A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. As a selfdeclared gamer, he focused on expanding the appeal of video games across all demographics through a blue ocean business strategy. Welcome to blue ocean strategy were thrilled to have you on board. Pdf examining the emergence and evolution of blue ocean. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. Compared to sony playstation and microsoft xbox, nintendo pursued a fundamentally different strategy and business model with wii. The company launched the wii back in 2006 and in five years nintendo said it has sold over 86 million units. Kaplan indicated that it did not represent nintendos entire online strategy and that more will be described soon. Consider this your guide to creating uncontested market spaceand making the competition irrelevant.

Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france. Feb 07, 2006 inside nintendo, we call our strategy blue ocean. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. A business tactic where, instead of competing in a heavily competetive, heavily hostile market red ocean, you can instead, set sail, and cater to a new market, one where you can be the forerunner in it blue ocean. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Everyday low prices and free delivery on eligible orders.

1053 556 408 1202 603 1500 1392 1314 1181 1227 719 738 1493 15 85 1030 693 193 1247 985 1044 1187 652 1116 991 842 494 328 1027 1236 755 704 1135 1177 719 93 1135 904